Our uniquely designed software knows how well your groups are performing in terms of the email open rate and readership. Learn about the percentage of people who actually open your e-mail and read the content.
See who’s put on ‘inactive’ due to non-readership; and decide if they are worth keeping in your email list or keep them inactive.
Did you know that…
- 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality.
- Daily we spend 9 minutes on email via a mobile device, that is 7,6% of the total 119 minutes we use our phone per day.
- Mobile email opens have grown with 21% in 2013, from 43% in Jan 2013 to 51% in December 2013.
- 36% of respondents check email, social media and texts before doing anything else after they wake up, 21% check their email before breakfast
- If an email does not display correctly, 71,2% will delete it immediately.